Singapore Airshow 2024 like MICE

Director ASIM, Sandro VR

Asia’s most influential international aerospace and defense exhibition, the Singapore Airshow, returned from February 20-25 at the Changi Exhibition Centre, drawing a record 60,000 trade delegates and 1,000 participating businesses from over 50 countries and regions. The event gathered government leaders, industry players, and businesses from both the commercial and defense sectors, showcasing the latest cutting-edge products and technologies and offering delegates new opportunities for partnerships and collaborations.

Reflecting the strong global rebound of the aviation and aerospace industries, the event saw numerous aircraft orders from Asia-based airlines, including Starlux Airlines, Thai Airways, Royal Brunei Airlines, Vietjet Air, and Tibet Airlines, which made a 50-plane deal with China’s Commercial Aircraft Corporation (COMAC). Additionally, Singapore Aero Engine Services, a joint venture between Rolls-Royce and Singapore Airlines Engineering Company, announced a S$242 million expansion on the sidelines of the show.

Sustainability was a key focus of the event. Significant announcements included the launch of the Singapore Sustainable Air Hub Blueprint, outlining the country’s plan for decarbonizing the aviation sector. Starting in 2026, all flights departing Singapore will be required to use sustainable aviation fuel. Airbus also revealed a strategic alliance with TotalEnergies to supply sustainable aviation fuel for over half its needs in Europe and committed to flying a hydrogen-powered aircraft by 2035. As a leading aerospace hub in Asia, Singapore serves as a strategic gateway to regional opportunities and a launchpad for advancing industry partnerships. Explore how Singapore can support your MICE event to achieve a positive, lasting impact.

MICE, an acronym for meetings, incentives, conferences, and exhibitions, represents a significant segment of global business travel, as virtually every industry hosts regular events. Recently, the terms “meetings industry” and “events industry” have become popular alternatives to MICE. The primary aim of MICE is to bring professionals together, foster connections, promote new ideas, and drive growth. Traditionally, MICE focuses on business events, while leisure events like concerts or festivals fall into a different category. However, many organizers now incorporate leisure elements into larger events to better engage attendees and create a more memorable experience.

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